Why Plastic Matters to You and to Thrive
Packaging is currently the largest part of our footprint. In the US, less than 1 out of 10 plastic products get recycled. Which means that most plastic we use ends up in landfill or is burned. Totally unsustainable and shortsighted. We don’t like that one bit. Nor do an increasing number of our customers, who want sun protection and great looking skin—without any plastic guilt.
So we see our journey with plastic packaging as important to our values, to our success as a business, and also something that many of our customers want and value.
PROUD TO BE PLASTIC NEGATIVE
We’re proud to share that, as of today, every Thrive bottle purchased by a customer now pulls two plastic bottles from ocean or land-bound waste. The Plastic Negative certification we’ve achieved through partnership with our new friends at RePurpose Global means that our customers now have an even bigger “positive footprint” when using Thrive—by supporting regenerative farming and by helping solve the global plastic problem.
What We & You Can Do Today
Still, its important for our customers to use and advocate for better recycling in their communities. And its important for companies like Thrive to keep pushing the envelope on packaging so that offsets are no longer needed to achieve our regenerative impact.
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