Own The Day Blog

I made my first Thrive purchase a couple of months ago while looking for a natural sunscreen before a camping trip.

What I found in Thrive is an impactful business that uses natural ingredients and is great for my active skin.

We are excited to introduce our newest product - a truly natural shave and shower bar for everyday use and everyday skin care. For men, and for women, too.

And it’s been a bit of an adventure getting it done, collaborating with our farmers, our scientists, soap gurus (yes, really), and conversations with you.

When I look at Don Juan’s fields or have dinner with his family, or visit our partners at Coopecuna, I see right in front of me how the positive impacts of our regenerative mindset spirals outward into everything we touch.

Better soil quality. More potent plants. Higher quality natural skincare. Improved livelihoods for our farmers, their families, and their communities.

You keep pushing that limit. We can relate, because while we aim high from the beginning with our products, we never stop trying to make them better.

Just like Thrive's friend, NBA player, Mason Plumlee, tweaks his routine for better performance, we did the same to our Shave Oil.

Same super-close shave, full of antioxidants, and leaves your skin healthy and moisturized. But with a few tweaks to the formula and the package, too.

We didn’t start out to just make a sunscreen. We wanted a daily moisturizer that also delivered strong sun protection. It was a “let’s make fewer products, but more solutions” type of approach.

A moisturizer that also SPFs. And helps heal hard-working skin.

By employing the principles and practices of regenerative farming, we produce the most potent natural ingredients while also improving our farmlands, the lives of farmers, and even playing a role in reversing climate change.

Thrive's got some adventurous goals of our own this year. We don’t expect to change the world in one trip around the sun. But we want to make sure the stepping stones are ambitious so that each trip is even better than the last.

We believe that plants nourished by happy soil, are simply better. Because when soil is thriving, richer in nutrients, so are the plants borne from it. And therefore, truly natural skincare products made from those plants is that much more effective.

Four summers ago, I tried Thrive Natural Care for the first time. And a bromance was born. I vibed with the values of the company — unconventional, adventurous, fun — and the quality of the skincare experience.

That bromance is still going strong, many sun-soaked adventures later. Why? When it comes down to it, Thrive takes care of my skin. Period.